Part starter-kit, part encyclopedia, and part inspiration, Self-Made Boss is the first book that crowdsources tips, hacks, and advice on how to start, run, and grow a small-business from the people who have actually done it.

It’s often said that small businesses are the backbone of the economy, but many entrepreneurs launch their businesses with little guidance. In SELF-MADE BOSS: Advice, Hacks, And Lessons from Small Business Owners, Jackie Reses and Lauren Weinberg provide first-hand accounts of small business owners who have built their companies from the ground up: obtaining start-up capital, hiring staff, planning for growth, and coping with the daily stresses of being their own boss.

 

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Praise for Self-Made Boss

  • “We started Shake Shack with one small stand in a public park. As someone who has experienced the realities faced by the business owners in this book, I wish this guide was there when we were starting out. Jackie and Lauren hit on all the topics business owners will encounter along their journey. ”
    — Randy Garruti, CEO Shake Shack
  • “A small business doesn’t come with an owner’s manual… until now. Drawing on their extensive experience working with small business owners, Jackie Reses and Lauren Weinberg share the stories and tips you need to help your business thrive. ”
    — Adam Grant, #1 New York Times bestselling author of THINK AGAIN and host of the TED podcast WorkLife
  • “Learning from mentors and a community of other business builders is key to my success as a serial entrepreneur. Jackie and Lauren have been mentors to thousands of small businesses, and their work helped millions more - Self Made Boss is an impressive distillation of wisdom from years in the trenches, and I love how they tie highly relevant stories to insightful lessons. ”
    — Joe Lonsdale, Co-Founder of Palantir, Addepar, Resilience Bio and Partner, 8VC
  • “I spent 30+ years working for Fortune 500 companies and achieving my dream of being a CMO. I then started my own business and was daunted by how much I didn’t know. This book would’ve answered all my questions and made the process so much easier for me.”
    — Lisa Licht, former CMO, board member and advisor
  • “When small businesses thrive, so does the entire economy. “Self Made Boss” is teeming with actionable insights to help small businesses succeed, no matter the obstacles ahead. ”
    — Karen G. Mills, Harvard Business School Senior Fellow, Former SBA Administrator and Obama Cabinet Member

About the Authors

Jackie Reses is the Chief Executive Officer of Luna Financial Group, a fintech building banking-related financial infrastructure for tech and crypto companies and the Chair of the Economic Advisory Council of the Federal Reserve Bank of San Francisco. Previously, she was the Executive Chairman of Square Financial Services and Capital Lead and Head of the People Team at Square Inc. She has been named one of Forbes “Self Made Women”, Fast Company’s “Most Creative People in Business,”  and American Banker “Most Powerful Woman in Finance”.  Prior, she had leadership positions at Yahoo! and was a Partner at Apax Partners Worldwide, one of the largest private equity firms in the world. Jackie is also on the board of directors of Endeavor, Affirm, Nubank, and TaskUs.

Lauren Weinberg is the Chief Marketing Officer of Square, where she leads global Marketing and Communications for the $100B company that provides business solutions for millions of small business owners all over the world. She has been named on Forbes “CMO Next”, Brand Innovators “Top Women in Marketing,” Fintech Hub’s “30 Most Influential Fintech Marketers.” Prior, she held leadership roles at Yahoo, MTV, and AOL. She is an AdWeek Executive Mentor and advises early stage startups.